Big Data Analytics
Brick and Mortar sores have lagged their online counterparts in understanding what the visitors to these stores are doing. Now thanks to companies like RetailNext, brick-and-mortar retailers can take advantage of the Big Data revolution to measure and improve stores just like the e-commerce sites do.
Retail BI Analytics
Boston-area based pizza chain Papa Gino's has turned to IBM business analytics software to help better meet customer expectations for on-time, anywhere pizza deliveries in 30 minutes or less -- with food ordering capabilities now available through a new iPhone application. Analytics has given Papa Gino's increased visibility into the performance of its online customer loyalty campaign, which has recently boasted a 50 percent increase in the total of an average order.
Retailers are not above using creative gimmicks and technology to score extra points this back to school season The signs are up for back to school- and retailers are trying out some new lesson plans. The National Retail Federation expects parents with kids in Kindergarten through 12th grade will spend an average $688 dollars - up 14% from last year.
Foot Locker has recently rolled out RedPrairie’s Enterprise Workforce Management (EWFM) at 2,700 retail stores throughout North America. The show and sports apparel company decided to partner with RedPrairie, a global supply chain and retail technology provider, in order to enable store associates to offer exceptional interactive customer service. Foot Locker’s implementation of RedPrairie EWFM will allow for the holistic management of its workforce through integrated applications that address time and attendance, forecasting, scheduling, labor standards, and execution management.
JCPenney’s plans to completely change the checkout experience at stores. Using advanced Wi-Fi networks, mobile checkout, RFID (radio-frequency identification) tracking systems for goods, and all sorts of self-checkout possibilities, JCPenney will get rid of cashiers, cash registers, and checkout counters, the staples near the exits of virtually every store, as soon as 2014.