The luxury retail chain Neiman Marcus has partnered with discounter Target to offer a limited collection of items from 24 American designers ranging from fashion houses including Diane Von Furstenberg, Derek Lam, Rodarte and Tory Burch and which will retail at $7.99 to $499.99 and average $60. Wharton marketing professors analyzes the deal in detail.
A new eMarketer report, “QR Codes: Marketers Keep Hitting 'Go,' but Consumer Adoption Still Slow” shows that QR Codes have not fulfilled their promise and connected with large audiences. The explosive growth of smartphone users in the US means that there will continue to be new consumers who try scanning a barcode at least once, “but ‘one and done’ users do not create a mass audience.”
Advanced Workforce Management
In a world where showrooming threatens the future of stores, retailers have a renewed sense of urgency to increase customer service and deliver a better shopping experience. The best way to achieve this is by incorporating data sources that measure customer satisfaction in optimization recommendations and KPIs used in BI dashboards. A new study by RISNews shows that retailers are taking an increasingly customer-centric approach to workforce management (WFM) tools in the battle to win the showrooming war.
Digital Shopper Relevancy
In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping. The study demonstrated that shoppers are not loyal to one channel but expect a seamless integration across online, social media, mobile and physical stores.
60% of respondents declared they expect the convergence of retail channels to be the norm by 2014. However, achieving this will be a challenge, as more than half of shoppers said that most retailers currently are not consistent in the way they present themselves across channels.