Nordstrom sees more e-commerce, mobile commerce in its future

by Deepak Sharma on Saturday, January 14, 2012

Nordstrom sees more e-commerce, mobile commerce in its future

The Internet is Nordstrom's fastest-growing channel and, with $1.5 billion in cash on hand, it's spending heavily to support that growth, meaning more jobs at its Seattle headquarters.

The 111-year-old company is working on new mobile shopping options and personalization features, so that visitors to its website might soon receive recommendations based on their online and in-store buying habits.

It's also testing a local same-day delivery service for a possible broader rollout, and it's expanding its merchandise assortment online to give customers more selection. "If you're listening to customers, they're telling you that their expectations around how they want to shop are evolving," Jamie Nordstrom, who oversees the company's website as president of its direct division, said in a recent interview at his corporate offices.

"Many customers today don't have several hours to shop like maybe previous generations did," he said. "They're looking to be efficient, and they're looking for help."