Retail e-Commerce Spending sets new weekly record propelled by free shipping
by Deepak Sharma on Sunday, December 04, 2011
$6 Billion in 'Cyber Week' U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold.
comScore a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).Free shiping is a big factor in this surge in e-commerce spending.
2011 Holiday Season To Date vs. Corresponding Days* in 2010Non-Travel (Retail) SpendingExcludes Auctions and Large Corporate PurchasesTotal U.S. – Home & Work LocationsSource: comScore, Inc. Millions ($) 2010 2011 PercentChange November 1 – December 2 $16,257 $18,697 15% Thanksgiving Day (Nov. 24) $407 $479 18% Black Friday (Nov. 25) $648 $816 26% Thanksgiving Weekend (Nov. 26-27) $886 $1,031 16% Cyber Monday (Nov. 28) $1,028 $1,251 22% Week Ending Dec. 2 $5,164 $5,959 15%
*Corresponding days based on corresponding shopping days (November 2 thru December 3, 2010)
comScore's analysis of the incidence of free shipping used for online retail transactions shows that this incentive is being used at record levels over the first few weeks of the holiday season. Throughout the 2011 holiday season, more than half of all transactions have included free shipping with rates increasing later into the season. The week of Thanksgiving (week ending Nov. 27) saw free shipping occur on 64.4 percent of transactions, while Cyber Week has maintained a similar level at 63.2 percent.