Daily Deal Sites Popular for Young, Affluent But Not for Everyone

by Deepak Sharma on Tuesday, October 25, 2011

A new survey by Accenture shows that many more people are using tricks to save money, but that the young and wealthier are most likely to use daily deal sites such as GroupOn or Living Social to save money on purchases. 

Interestingly, in spite of the amount of attention that these sites receive, most Americans (56 percent) do not subscribe to a deal site, and a full 43 percent of Americans say they do not like "anything" about them.

That said, for those who use the sites, there are some interesting findings:

  • Nearly four in 10 daily deal site subscribers say they are using the sites more often now than a year ago
  • One in four (26 percent) say the deals entice them to purchase things they ordinarily wouldn’t
  • Most members don’t redeem purchases right away with 25 percent redeeming in one to three months, and more than one third (36 percent) in one to four weeks
  • The chief complaint with daily deal sites for respondents is the lack of items or services they want to use or try (37 percent) and lack of localized offers (24 percent).

Read more: As Consumers Balk at Higher Prices, Retailers Must Determine How to Retain Customers While Dealing with Rising Costs, Accenture Survey Shows