On the heels of fake Apple stores, now you have fake Ikea store

by Deepak Sharma on Monday, August 01, 2011

Scale of counterfeiting in China just keeps getting bigger. After fake Apple stores, now you have fake Ikea stores.

Chinese retailers hijack the Ikea experience

Nestled in a sleepy southern district of Kunming city in southwest China, is a 10,000 square meter, four-story building that could make Swedish furniture giant Ikea uneasy.

11 Furniture, as the store is known, copies Ikea's blue and yellow color scheme, mock-up rooms, miniature pencils, signage and even its rocking chair designs. Its cafeteria-style restaurant, complete with minimalist wooden tables, has a familiar look, although the menu features Chinese-style braised minced pork and eggs instead of Ikea's Swedish meatballs and salmon.

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