Technology is a major focus for Nordstrom this year according to Blake Nordstrom, president of Nordstrom. After installing Wi-Fi in all full line stores in November 2010, the retailer plans to deploy 6,000 handheld computers in these stores by July as well as make enhancements to its mobile and e-commerce channels.
"We should have roughly 5,000 to 6,000 handhelds in our full line stores by July," explains Nordstrom. "We will learn from these efforts and quickly add to this functionality with plans to have significantly more of these devices in our stores by year-end."
The retailer will also launch a mobile-optimized version of its e-commerce website in June that will allow customers to shop and make purchases from their smartphones.