Clinique Smart Bar, great implementation of Microsoft Surface
by Deepak Sharma on Thursday, March 03, 2011
What’s more exciting than innovative technologies? It’s the innovative implementations. Clinique, a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder has done just that. Clinique is launching Clinique Smart Bar which is a touch screen counter that is based on Microsoft Surface unit.
The new digital interface enables shoppers to place specially tagged Clinique products on the Clinique Smart Bar. The shoppers can then access product information, and Clinique.com’s best in class user reviews and how-to videos, before adding their products to a virtual browsing basket.
The application allows shoppers to print out a barcode and present it at the nearby express service counter for quick checkout.
Shoppers can also share the virtual browsing basket directly to their Facebook or via e-mail.
“Today’s consumer has more tools and devices than ever before to communicate, connect and learn. From the explosion of smartphones to Google to Facebook, our consumers are looking beyond a one-dimensional experience,” said Ricardo Quintero, Clinique’s senior vice president, global general manager, Market Development.
A picture speaks thousand words so here is how the Clinique Smart Bar looks.
Picture source - Microsoft Surface Blog