launches AdYourWay

by Deepak Sharma on Sunday, October 31, 2010

Sears Holdings today announced the launch of AdYourWay, a revolutionary new shopping tool that gets to know customers and personalizes the shopping offers that they receive. By combining the powerful marketplace product selection with personalized content and customized recommendations, AdYourWay helps customers manage their lives to save both time and money.

"We're living in a customer-controlled retail environment and it is imperative that we continue to reinvent the company through technology and innovation to improve our relevance with our customers," said David Friedman, SVP and president, Marketing, Sears Holdings. "AdYourWay is a unique shopping tool that puts control back into the hands of our customers, allowing them to manage and organize both the products and the offers that interest them."

From a single personalized page on, and soon to come to, AdYourWay allows customers to receive personalized product recommendations based on previous purchases and product searches. Once a customer is logged into or, AdYourWay technology works to provide customers with deals and offers on products of interest and those that are relevant to their lifestyle.

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