Big Box Retailers and Design

by Deepak Sharma on Tuesday, August 31, 2010

Some good examples of how Design is playing a strategic role in helping Big Box Retailers reset for the future.

Trends: A Strategy Made Visible

Design is helping to:
• organize intuitive and logical adjacencies and traffic flow
• break large scale presentations into smaller, more understandable ideas
• establish focal points as attractors and cross-merchandising collections of related product
• adapt the look and feel to the market served, and
• provide graphics that have the dual purpose of amplifying the store branding while communicating pathway.

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