Mirror, Mirror, on the wall, what is the best outfit of all?
by Deepak Sharma on Thursday, August 26, 2010
WSJ has a report on how companies are trying out new technologies such as interactive mirrors, interactive kiosks and others to increase footfall and customer satisfaction.
Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.
These futuristic technologies are among the interactive tools on display at Interpublic Group of Cos.' new retail center at the advertising company's Media Lab in Los Angeles.
There, Interpublic is testing innovative ways for marketers to connect with customers as part of an effort to better understand what makes consumers buy and to encourage companies to rethink their approaches to the role of the retail store.
Connecting these futuristic concepts with social media takes it to all new level.
Another device is a mirror that enables a shopper to scan a dress and then project that clothing onto her body before going to the dressing room. She can also tap the mirror to view different colors, find matching shoes and send the image to her Facebook profile.