Tim Dickey from Retail Technology Trends blogs about the Retail Tech specific news from the Store 2010 conference that concluded recently in Canada. He has listed highlights with relevant examples.
Daniel W. O’Connor of RetailNet – 2015: Next Generation Retailing
- Increasing popularity of list management tools – mysupermarket.com
- More marketing against trips to the store – alice.com
- Collective buying options and discounts are increasing – groupon
- Vending unit popularity and options continue to grow with a number of retailers expanding their footprint beyond their stores
- Brand and category migration means new strategies to stay in a business
Chris O’Neill of Google – Google’s Big Bets in a New Retail Landscape
- 20% of queries are local – opportunity for retailers to capitalize – Google’s Nearmenow makes it even easier for consumers to find what they are looking for.
- Search is getting even easier on a mobile platform, as the need to type is removed, as Google Goggles allows for search based on an image from a mobile phone.
- 87% of consumers research retail purchases online, while only 4% complete the purchase online
Mitch Joel of Twist Image - Social Commerce and Emerging Trends
- 81% of shoppers read reviews – 1 negative review converts more people than every review being positive – people know what idiots are like
- Comfort with channel drives commerce – Best Buy allows purchases within Facebook via Best Buy Shop and Share
- Haul Videos are an example of how consumers are changing the dynamic
- One day, one deal – Woot uses extreme simplicity, selling one product for one day only.
- People discuss what they bought on Blippy, connect credit card, and tweets purchases.