Some great advice on engaging Teens using SMS…
As many of us know, teens spend an inordinate amount of their waking hours connecting via text messaging (most people can't fathom how the average teen can write 100+ text messages/day), but this doesn't mean that teens want to be marketed too via text. Receiving a retailer's jargon-filled, stiff text message while conversing with a friend can be jarring. So how do we get their attention, while still making it personal and relevant?
The article discusses the following five steps to get Teen’s attention:
STEP 1: Ask the teen for permission to speak with them via their phone. Teens need to feel in control.
STEP 2: In the first month, ensure you share with them the best promotion you have to offer, so you maximize your chances of building a positive exchange through the mobile channel.
STEP 3: Be conscious of the "voice" you are using in the mobile channel. If your brand comes stomping in with a third-person corporate voice, it will stick out like a sore thumb.
STEP 4: Determine the mobile promotion for your business that makes teens say yes. The messages must convey maximum value and relevance.
STEP 5: Develop an in-store experience that engages.