P&G testing online store

by Deepak Sharma on Sunday, January 17, 2010

There are reports over the weekend that Procter & Gamble is opening a store of its own. While P&G termed it as a “Learning Lab” and not a direct competition to Wal-Marts of the country, if anyone is buying Tide over internet, they will likely buy it from the brand website.

P&G to Peddle Products Online

Procter & Gamble announced it will launch an online store with e-commerce services leader PFSweb, but said it is not trying to bypass the big-box retailers like Wal-Mart and Target that peddle its household and personal care brands to Internet shoppers.

"While the eStore is another online store for consumers to buy Procter &Gamble brands, [it] is first and foremost a learning lab for ecommerce innovations,' P&G spokeswoman Tressie Long told Forbes. "P&G is not a retailer, nor is the eStore an indication that we want to be," she added, noting that it is not an attempt to bypass other online merchants. "We have already been talking with our retail partners regarding the eStore and making sure they understand our goal is to develop and qualify e-commerce innovations that will mutually increase online sales for P&G and our e-retail partners."

The site will be operated and managed by PFSWeb and exclusively feature P&G products to consumers in the U.S only.


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