StorefrontBacktalk -P&G’s Decision To Pull Back From Wal-Mart RFID Trial Quite Understandable
by Deepak Sharma on Thursday, February 19, 2009
Thought provoking article by StorefrontBackTalk on P&G’s decision to pull back from Wal-Mart RFID Trial. Key takeaway, The test failed and not the technology.
Say what you will about RFID, but it is the picture-perfect companion for hyperbole. Any development is either instant death for RFID or the magic trend that will make item-level RFID universal by late Friday morning.
It’s therefore not surprising that so much has been made of the decision by Procter & Gamble (P&G) to abandon its tagged promotional displays at Wal-Mart. On the one hand, this can be seen as a setback for such tagging projects. P&G touted the effectiveness of its display tagging project often.
Given P&G’s reputation for ROI worship, many assumed the company pulled the plug because RFID was failing the test.
What is closer to the truth is that the test failed, not the technology. And to the extent that Wal-Mart was as much a player in this trial as P&G, it could also be said that the test didn’t fail, the tester did.