JC Penney seems to have hit run with a very viral marketing campaign titled, Beware of the Doghouse. The campaign allows women to put their their significant other in the "Doghouse" for bad gift choices this holiday season. This new site and the marketing campaign behind it provide a fun, interactive way for women to encourage the men they love to get out of the “Doghouse,” by purchasing affordable diamond gifts from The Jewelry Store inside JCPenney. Not just that the campaign makes use of Facebook Connect application, which allows Facebook users to easily log into their account and select potential “Doghouse” candidates from their Facebook Friends list. The application also allows photo downloads from the profile pages and feeds stories from the site to the candidate’s Facebook Wall. The website and video has spread like wildfire over the web this past few weeks.
This is a great example of how Retailers are using Social Media and innovative marketing to connect with customers and generate sales.