Online Consumers to Spend Less, Use Coupons This Holiday Season
by Deepak Sharma on Sunday, October 12, 2008
Timely Reality Check.
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com.
Fully 89% of online adults think coupons are a great way to save money, and about a third (35%) of those who will be spending less money on gifts this holiday season will use coupons, the study found.