Online Consumers to Spend Less, Use Coupons This Holiday Season

by Deepak Sharma on Sunday, October 12, 2008

Timely Reality Check.

Online Consumers to Spend Less, Use Coupons This Holiday Season

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com.

Fully 89% of online adults think coupons are a great way to save money, and about a third (35%) of those who will be spending less money on gifts this holiday season will use coupons, the study found.

One comment

We're seeing exactly the same trends here in the UK. I can't imagine the news of negative economic growth being released today will help either.

by FSP Retail Consultancy on 6:40 AM. #