Tracking Offline Conversions

by Deepak Sharma on Monday, July 07, 2008

Great article on ways to track offline conversions and the need for 360°multi-channel analytics. A must read for everyone who is involved in Multi-Channel retail or getting into the same.

Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips

Don't forget to read the comments too, a whole lot of discussion and clarifications are happening on the article's comments.