Mobile technology will change the way Retailers interact with their customers, the way customers shop and the way they have options to move on if Retailers are not spot on. Check this iPhone application, called Checkout SmartShop - a shopping assistant meant to help you find online and local prices when you’re out and about shopping.
The App lets you enter barcode on your iPhone (better would be scanning or taking pictures) and find out the price and availability of the product elsewhere, online and other stores. you get to see the user reviews and store locations also with the app.
With Apple selling 1 million iPhone 3Gs over the first weekend, you can well imagine the impact, SmartShop kind of app can have on Retailers. Question to Retailers, Do you have your mobile strategy in place??