Internet Retailer is reporting that FutureBazaar is re-launching on a new e-commerce platform this summer in a move to attract US, Canada and UK based Indian consumers. FutureBazaar expects that it will be able to get 20% sales from such customers to increase its revenues from present $18 Million to $200 million by 2011.
For the e-commerce platform, FutureBazaar has chosen ATG Platform.
It chose to relaunch this year on an e-commerce platform from Art Technology Group Inc., or ATG, because of the flexibility it offers to add capacity and e-commerce features to accommodate growth, Banerjee says. ATG will replace FutureBazaar’s existing SAP e-commerce platform, but will retain SAP technology for back-end operations like fulfillment and warehouse management, he adds.
FutureBazaar also plans to launch a mobile version of its web site as early as December to support mobile shopping—a service being used by a rapidly growing base of Indian cell phone subscribers, Banerjee says.