Wal-Mart's new slogan a winner

by Deepak Sharma on Sunday, January 06, 2008

Seeking Alpha is proclaiming Wal-Mart's new slogan, "Save Money, Live Better" is a Winner. I agree, with Wal-Mart trumping long time rival Target in holiday sales, it sure looks like the new slogan is working.

For the first time in recent memory, Wal-Mart has won the Holiday sales battle with Target (TGT). There are two simple reasons. The new ad campaign started in time for the holidays and the success of Walmart.com's "site-to-store" program.

The other factor article says that worked for Wal-Mart has been it's Site-to-Store program:

In July, after my first try at the program, I posted "Wal-Mart said that "more than 50 percent of Site-to-Store orders [came] from new customers who make their first purchase at Walmart.com using the service." The chain also reported a 20 percent increase in the number of Site-to-Store" customers who spend an additional $60 on purchases in the store when picking up their orders."

This clearly spilled over into the holidays. I actually was one of these folks, as we ordered items for the kids on "Black Friday" and picked them up in the store 7 days later, and while there, picked up several other items. This option, for some inexplicable reason is not available at Target. The best part of the program is that I can buy thousands of items not in the stores, making my local Wal-Mart even larger.