Enriching consumer experience using 2D Barcodes

by Deepak Sharma on Sunday, January 13, 2008

StorefrontBackTalk is reporting that very soon a company called StoreXperience will be the first to bring 2-D barcodes to the U.S.



Herve Pluche, president of a company called StoreXperience, said his company will be the first to bring 2-D to the U.S. and that it will debut this April at five locations in Manhattan. Asked if that rollout was definite, Pluche said that no agreement had been signed but "we do have a handshake."
He wouldn't say who the retailer was who had agreed to the five locations, but did say that it was a chain focused in either consumer electronics or cosmetics. Pluche said that he had met with 10 retailers and that all were very interested, although he wouldn't identify them.


The same article describes the usage of 2D barcodes which says:


At its most basic, a 2-D barcode uses two elements of a typical smartphone—the digital camera and a Web browser—to create a rich 2-way data exchange. The consumer might see a poster for a particular product—or a model wearing interesting clothes—and want more information. That shopper would aim her smartphone at the 2-D barcode. A small applet on the phone would interpret the barcode, launch a browser and go to a very deep link within that site.
The consumer gets instant details about what the model is wearing or what the product's specs are, along with a link to purchase the items immediately. Beyond the potential sale, the retailer or manufacturer would learn an awful lot about that consumer transaction. The very lengthy URL hidden in that 2-D barcode identifies the exact location of that consumer. Depending on the software being used, there is an excellent chance the consumer can be identified and associated with his/her purchase history. All of this from a tiny picture hidden unobtrusively in a corner of the poster.


I googled on 2D barcodes and found out that the technology has been in wide use in the East for quite some time. The 2D barcode called QR code looks something like as shown above. This code will appear on the poster or any other advertisement and contains addresses and URLs in them.


3 comments

Deepak - You and your readers can follow the spread of 2d barcodes as marketing tools here QR code news. - Roger

by Roger on 10:14 AM. #

Thanks Roger. QR code news is a very informative source for 2D bar codes. The photographs are quite interesting as to how companies are using the 2D barcodes today.

by Deepak Sharma on 7:31 PM. #

Thanks Roger. QR code news is a very informative source for 2D bar codes. The photographs are quite interesting as to how companies are using the 2D barcodes today.

by Deepak Sharma on 7:31 PM. #