Click to Call

by Deepak Sharma on Monday, November 19, 2007

Last week, eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, announced the findings of a commissioned study conducted by Forrester Consulting to determine the costs, benefits, risks and ROI affiliated with implementing eStara Click to Call technology in a retail environment. The results of the report for the retail portion of the study found:

- A three-year risk-adjusted Click to Call retailer ROI of 143 percent

- Click to Call increased online revenues by more than $2.5 million over three year period

- Retailers experienced payback in a period of between seven and 14 months

- Average conversion rate of Click to Call users was significantly higher than non-users

- Prospects using Click to Call as the primary means of communication were better informed, and asked more detailed questions in comparison to toll-free callers

- Companies that deployed Click to Call reduced their operational costs significantly through a reduction in the average volume of non- transactional calls and improvement in duration of customer calls

Click to call is a very innovative way for a Retailer to connect to its customers.