L. L. Bean's really really Free Shipping

by Deepak Sharma on Monday, October 15, 2007

Reality check (emphasis mine).

EVEN in a country where Christmas trees start appearing in October, L. L. Bean may have set a record for beginning the holiday marketing blitz early by starting a free shipping promotion last month.

But the promotion also set the bar higher than many competing online retailers might have liked.

Bean’s free-shipping offer comes with no minimum purchase requirements. That is in stark contrast to the strings-attached shipping offers used by more than 80 percent of online merchants last year, which left some consumers wondering about the exact meaning of “free.”

Nothing Says ‘Buy’ Like ‘Free Shipping’ - New York Times