Web 2.0 and Retail

by Deepak Sharma on Wednesday, June 06, 2007

Retailers have started realizing the power of Web 2.0 and have started making Web 2.0 work for their online presence. A case being Tesco. IT week reports how Tesco is utilizing Web 2.0 features to drive more sales.

By exploiting new capabilities such as social networking, interactive feedback and user-generated content, Tesco.com hopes to retain its position as the second most popular UK retail site and steal a march on traditional rivals.

So far the site has simply been a way to sell goods, but Web 2.0 technologies could recreate some of the community aspects of a real shop, says Tesco.com IT director Jon Higgins.

Related links:

Should Retailers Use Web 2.0 Technologies to Drive Online Sales?

Can Web 2.0 Help Retailers Win Price Wars?

One comment

Even people thinking about Web 2.0 Should think it out of the box.

And as far as retail is concerned, its not just about online sale but online powerful integrated system.

Just see this.


by Anonymous on 9:40 AM. #